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Year
2022
DELIVERY
Web design
Web development
Data analysis
Audientes' rights issue
In collaboration with Shark Communication, we created a website to represent Audiente's rights issue.
The website was designed to facilitate investors in subscribing to new shares by providing easy access to the prospectus and subscription forms. The collaboration also involved tracking and compiling all available data from the website, including which channels visitors used to find the site and how they navigated through it.
Base marketing on data
Many companies engaging in an issuance or IPO communicate their offerings using strategies based on intuition. This often leaves them unaware of the outcomes, effectiveness, and overall results of their marketing efforts.
Only a minority of companies in the financial sector take advantage of measuring channel effectiveness, audience personas, and the ROI of their marketing campaigns.
Only a minority of companies in the financial sector take advantage of measuring channel effectiveness, audience personas, and the ROI of their marketing campaigns.
Every click counts
We measured every click to gain insight into what potential investors are searching for before deciding to purchase the stock.
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Smarter Investor Relations
Investor Relations is a great passion for us. If companies had built their strategies based on data and evidence, they would have had the potential to reach many, many more retail investors.
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